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Increasing Vaccine Confidence

 MBGH's April 13 webinar, "Strategies to Increase Vaccine Confidence", shared insights into how to help employees get the credible information they need to make an informed decision on whether or not to get the COVID-19 vaccine. Key insights included: 

Use trusted messengers. Sometimes the most trusted messengers are the “informal” leaders in your organizations that people work with and respect. 

Identify ways to better understand why employees that haven’t gotten the vaccine are hesitant. Knowing this, you can tailor your messages to address the specific concerns your employees have. Can you survey your employees about whether they have gotten the vaccine and if not, why not?

There is power in personal stories about why people have chosen to get the vaccine. Identify employees from across your organization, with consideration that when people see “people like me” share their stories, it resonates more for them.

The “wait and see” group is the most moved by messaging to get the vaccine. The “definitely not” group is not as moved by messaging.

Click here for a copy of the slides from the MBGH session of the webinar which focused on communications strategies to increase vaccine confidence among populations bearing a disproportionate share of the burden for COVID-19.

Use these resources to help plan the next steps in your communication campaign:

KFF COVID-19 Vaccine Monitor: What We’ve Learned (about hesitancy)   Scroll all the way down to see a slide presentation on key takeaways.

THE CONVERSATION: Between Us, About Us This new campaign from KFF’s Greater Than COVID and the Black Coalition Against COVID launches with 50 FAQs designed to dispel misinformation and provide accessible facts about the vaccines from Black health care workers.at

Resources for Diversity Professionals and ERG Leaders

A Conversation Guide for Employee Resource Groups, DEI Leaders and Other Employee Networks

Communication Guidance for Businesses 

Toolkit for Black Community

Toolkit for Hispanic Community

Posted by Cristie Travis at 2:58 PM

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